Posts Tagged ‘sending thank you notes’

Too Busy To Be Grateful?


Small business owners to sales professional are indeed very busy people. Between rushing to this meeting and that, making those ongoing and necessary business to business connections, completing all the paperwork, staying connected through their mobile devices or smart phones and not to mention balancing family and social commitments, their lives more often than not appears to resemble Tasmanian Devil from Looney Tunes. Yet how busy is too busy to be grateful?

What random acts of kindness and gratitude are being left in the dust under this excuse of “I’m too busy.”

What does being too busy suggest to others?

  • Uncaring?
  • Arrogant?
  • Unaware?
  • Poor business ethics?
  • Clueless?

In a free PR opportunity through my daily digest of HARO, I became aware of a column written by Maureen Dowd specific to gratitude and the behavior of sending thank you cards or notes. She wrote about Paul Newman who in spite of his very busy schedule and his natural cynicism sent personal thank you cards. Now one might think that someone of Mr. Newman’s statue and schedule would just be too busy to be grateful. However given his business ethics as reflected through his behaviors toward others such as his charitable works, I was not surprised by her comment.

To stand out in the busy now global marketplace is difficult. However by being authentic in one’s business ethics and demonstrating a consistent attitude of gratitude, you can Be that Red Jacket among all the other gray suits.

President Theodore Roosevelt said it the best “no one cares how much you know until they know how much you care.” Handwritten thank you notes show you care and are not too busy to be grateful. In small business to big business people buy on emotions first. Caring is the first step to developing those emotions as well as building trust.
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