Posts Tagged ‘sales process’
Have you ever viewed those headlines in emails or advertisements announcing this or that “shortcut” to improved results be it in sales, leadership, business operations, etc.? One of the results of all this messaging is it appears to be fostering a “sales shortcut” mentality.
Most reasonably intelligent business people know down deep inside there are no shortcuts to success. Yet, people especially salespeople seem to still gravitate to that possibility.
- The sales manager is pushing hard to increase sales
- The salesperson is looking to make her or his sales quota
- The sales culture makes it difficult (works against the sales team) to increase sales
The sales shortcut mentality also shows up in the recruiting, hiring and onboarding of new salespeople. Salespeople are added as warm bodies, given a list of businesses and told “Go sell.” There is no process for onboarding, for ongoing sales training and development and forget about sales coaching or mentoring.
Good to great salespeople use a variety of tools to improve their efficiency and effectiveness. They understand the sales process and how to leverage that process of marketing, selling and keeping in their daily behaviors.
Some of these tools could be viewed as shortcuts such as Hootsuite where multiple postings can be scheduled over multiple days with a few cut and paste actions. CRMs can also be viewed as a shortcut provided the salesperson or salespeople invested the time to input the required data. Saving websites, using folders or creating spreadsheets again are actions that improve sales prospecting.
Yet in spite of all the tools, top sales performers do not embrace a “sales shortcut” mentality. They almost instinctively know such an attitude will not lead to increase sales and ultimately to sales success.
If you are thinking about using or worse yet buying this or that shortcut with the hope to increase sales, I would caution you to rethink your decision. Ask yourself why? Remember the first buying rule in sales, “People buy from people they know and trust.” There is no sales shortcut to building trust.
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Years ago I read the following definition for sales by Zig Ziglar: “Sales is the transference of feelings.” As someone who consistently writes about the impact of emotions in sales, I was so glad to read one sales expert who took the time to write a book about how to transfer those feelings through emotional intelligence.
Jeb Blount’s new book, Sales EQ, should be immediately ordered, read and committed to memory. Blount has provided those in sales with a road map to understanding how to use what Ziglar recognized so many years ago.
Emotional intelligence is the missing key within most sales training programs. The inability to apply EQ might help to explain why 50% of salespeople miss quota.
Just this past week I wrote about how certain words such as “need” should be eliminated from the vocabulary of salespeople. The use of need in a sales conversation reflects emotional intelligence or the lack there of.
As a noted sales expert, Blount provides many more tips and strategies in a well written and well crafted book. Even though the book is to help with complex sales, this book will help the SMB salespeople to earn more sales because people buy first on emotion justified by logic. (Sales Buying Rule #1)
The application of emotional intelligence works with any sales process and must begin within the first phase of attracting attention otherwise known as marketing. For those in sales who resist the word marketing, then call it prospecting.
Still, an elite group of top 1 percent of sales professionals are crushing it. These Ultra-High Performers are acutely aware that the emotional experience of buying from them is far more important than products, prices, features, and solutions. As Jeb Blount wrote in another book, People Buy You.
As someone who is considered by some to be a sales expert, I look forward to your thoughts about Sales EQ. Please share your thoughts here or post them on your social media site.
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How many times do those in B2B or even B2C industries fail to understand customer service is sales. A new report just released by Astound Commerce through secret shoppers recognized seven retailers who excel in customer service through:
- Must have website
- Overall customer service
- Speed of delivery
- Efficiency of checkout
One of the top seven performers was The Home Depot. I know from personal experience this firm understands how serving the customers within the store will increase sales. Here in Valparaiso IN, the store has hired certified and licensed electricians, plumbers and carpenters to assist customers with their questions. Even though my husband is an engineer, he has been advised by these professional tradesmen of better ways to do home improvement as well as some of the new products.
For example, toilets for years had a wax ring that attached to the bottom of the toilet and closet flange. Over time the wax dries out and cracks. Several years ago through the plumber at Home Depot, my husband learned of a neoprene boot that is attached to the bottom of the toilet and then fits past the closet flange. The end result is a far better seal and one that does not not replacement. The cost of a wax ring under $5.00 versus the cost of the neoprene boot around $15.00. Husband spent $30 instead of $10 has he replaced not just one wax ring, but two.
Today I read Home Depot’s quarterly earning were ahead of expectations. Much of this was due to improved housing market and I also believe much was due to increase sales by loyal customers.
All SMBs have a 7-step-sales-process-advsys Within these 7 steps are third phases:
The third and final phase of keeping is one where both salespeople and customer service people work to keep those loyal customers.
Yes customer service is sales and if as a SMB owner or sales professional you forget this simple fact, you may be exposing yourself decreasing sales, declining profits and increasing stress.Share on Facebook
Sometimes when the going gets tough instead of the tough get going what happens is the retreat sales mentality sets in. This way of thinking attacks the self-confidence, self starting ability and overall personal accountability on two fronts:
A pending sales lead suddenly changes course and leaves you wondering why should I continue? Retreating and seeking another sales lead appears to be a better route.
If you disagree, then how do you explain sales research that 44% of salespeople give up (retreat) after one followup? (Source: Scripted)
Possibly another reason for the retreat mentality is the salesperson has different expectations than the sales lead. These expectations may be a quick sale to an easy sale (less decision makers). However reality in the B2B marketplace runs contradictory to those self-imposed expectations.
Another example of retreat sales mentality surfaces during the selling phase of the sales process. Far too many salespeople are quick to reduce price to get a sale instead of being able to demonstrate the value of their solution respective to the desired end results for the potential ideal customer.
In sales having a strong and positive mental attitude is a prerequisite for success. Giving up when the first limitation arises only reinforces this sales mentality to retreat instead of to persevere.
I believe the words we use and think are critical to overall sales success as well as success in life. Maybe the next time you become discouraged, ask yourself are you retreating? What does it mean to retreat? Is there another way to win this sale for you as well as for your customer?
Curious if your talents of self confidence, self starting ability and personal accountability are strong?
Click Here to take advantage of a special offer.Share on Facebook
Good sales skills are essential. Yet with all the emphasis on the more technical skills like discovering wants and needs; asking open ended questions or turning stalls into objections, I sometimes believe we are forgetting the two fold purpose of these skills:
I just finished reading a well written and very results driven article by Tony Hughes about the secrets in how to use LinkedIn Sales Navigator more effectively. The key takeaways reaffirmed the incredible power of communication and engagement for those within sales leadership roles.
- 44% of salespeople give up after one contact (Source: Scripted)
- The average salesperson makes only two attempts to reach a prospect (Source: Sirius Decisions)
- 80% of sales require 5 follow-up phone calls after the first meeting (Source: The Marketing Donut)
Yet when most of the sales training is reviewed, how much time is actually spent on communication from phone calls, to voice mails to emails to other forms?
Check out Mark Hunter’s book – High Profit Prospecting. He provides some great communication and engagement templates.
Then when we examine engagement, the focus again returns to technical sales skills and yet skills associated with engagement are either ignored or briefly discussed.
21st Century Selling Goes Beyond Typical Sales Skills
Possibly part of the reason communication and engagement are not considered priorities within sales training is because most sales training focuses on selling and not on marketing. Herein lies the problem.
Peter Drucker said a “…business has two basic functions, marketing and innovation. Everything else is a cost.”
Marketing is rarely ever included within sales training because most sales training is model on what works for the big firms with over 500 employees. Unfortunately in today’s marketplace, 97.7% of all U.S. businesses have under 20 employees. These firms do not have the luxury of having departments devoted to marketing. No it is the salespeople who are the first contact with potential sales leads. This is why communication and engagement are the first sales skills salespeople demonstrate.
If you missed the reason for the this new sales leadership model and an explanation of the other four points, you can learn more through these posting:
- A New Sales Leadership Model
- Goal Achievement in a New Sales Leadership Model
- Sales Process in the New Sales Leadership Model
- Self Leadership Is Required in Sales
- Sales Leadership Requires You Know What You Do Well
Given over 97% of all businesses within the US are under 20 employees, many lack a simple sales process. By not having a process impacts the ability to determine where there are gaps limiting increase sales and ultimately the overall sales culture.
SMB owners today cannot afford to have separate marketing and sales departments. In many instances, the SMB owner is the primary role of sales leadership manager. He or she must find salespeople who understand marketing in today’s marketplace and can utilize the variety of social media and technology platforms to prospect. Finding new sales leads becomes the responsibility of the salesperson.
Then after the marketing phase of the sales process has been successfully completed, the selling phase begins. Here is where the salesperson attempts to convert the sales lead into a loyal customer.
After the salesperson earns the sale, then the third and final phase of keeping the new customer kicks in. This is probably where many salespeople even in the larger firms miss new sales opportunities because they have failed to ask for at least one if not more than one sales referral or stay in contact with the now loyal customer.
Alignment between the sales process and the other four points of the 5 Point Star Sales Leadership Model is essential if the desired results are to be achieved. For example if the salesperson cannot successfully plan, set and achieve his or her WAY SMART goals, the results are diminished.
Download this simple 3 Phase 7-step-sales-process-advsys
There is plenty of SMB research that shows the loss dollars when prospecting fails, when sales conversions fail and when loyal customers go elsewhere. By employing a simple sales process closes the gaps and stops the draining of those valuable profit dollars.
P.S. To not include marketing within your sales process in today’s marketplace may severely limit your ability to not only increase sales, but have a sales culture of high performance. Marketing goes beyond paid advertising and is 100% about salespeople building relationships built on trust and their ability to convey exceptional knowledge in an emotionally engaging approach.Share on Facebook
One of my favorite models is the 5 Star Model for Organizational Development. Jay Galbraith and his colleague created a simple graphic to ensure both alignment between key functions of any business and the desired results. Essentially this model is for leadership as well as sales leadership as it looks determine where the gaps exist between today’s results and tomorrow’s goals.
Results were always in the middle. By incorporating this model into executive leadership behaviors worked to avoid misalignment between these 5 areas.
Executive Coaching Tip: Misalignment is usually the real problem especially when execution fails.
Nearly two decades after working with executive and sales coaching clients, I realized a similar model would be beneficial for those in individual sales leadership roles. This model could work in tangent with the 5 Star Model for Organizational Development.
What I developed is the 5 Star Sales Leadership Model™. Here the focus is still on results. This model looks to the individual salesperson and where there also may be misalignment impacting results.
- Goal Achievement
- Sales Process
- Sales Skills
What I have observed is many times a singular focus when it comes to the goal to increase sales. For example, there is a flurry of activity on sales training for improved sales skills and yet very rarely is goal achievement included in sales training.
Maybe the SMB is forward thinking and has taken to developing talents. However, that talent development sometimes works against self leadership especially motivation.
Sales results are not just because of one aspect of the salesperson or the SMB. No, the results are because of interconnected aspects. The 5 Star Sales Leadership Model™ brings clarity to those interconnection points and looks to simplify what might be limiting the salesperson and consequently the SMB from achieving the desired results.
This week, I will review each point of this model to further explain the rationale for each point. I look forward to your feedback.Share on Facebook
Words are powerful. Words can make a break a sale. So what words are hurting your sales conversations?
One of the most damaging words is “need.” This word implies judgement and suggests potential incompetence on the part of the sales lead. What is even worse most sales training focuses on “needs” and “wants” and reinforces this word within the salesperson.
Sales Coaching Tip: The word “need” fails to be emotionally intelligent.
Then how about the word “think?” Here is another word within most sales conversations that also may be viewed as emotionally unintelligent because it implies judgment. The salesperson who uses this word may also be viewed as too egotistical as the sales prospect may be saying to himself “Who is this person telling me what to think?”
Now we come to the word “you.” Again another word that can imply judgement. These three words, “in your opinion” can be substituted.
“Should” can also be added to the list of words to remove from one’s sales conversations. Most of us probably remember our parents telling us “you should” do this or do that. Even back then we had an emotional reaction because it removed our ability to make a choice as discussed within the Theory of Self-Determination.
There are other words that may not be judgmental, but are so overused people are impervious to them. How many times in the B2B or B2C marketplace we hear this word “help?” “We help people, blah, blah, blah.” Everybody is helping everybody. Really? With all the words in the English language, another word cannot be found?
Sales Coaching Tip: Help is how you do what you do; not what you do.
Then there is this word, “challenge.” Within the sales process during the fact finding meeting, salespeople are encouraged to discover the challenges being faced by sales lead. In some instances, this word may create some negative feedback because of overuse or the salesperson sounds like all the other salespeople.
Download this 7-Step-Sales-Process-ADVSYS PDF to better understand the overall sales process.
One word, a slip of the tongue so to speak, can potentially doom any blossoming relationship. This is way integrating the most emotionally engaging words in all sales conversations is essential for sales success.Share on Facebook
Being in sales for over 40 years, I am continually surprised by the SMB salespeople who tell me they are in sales and want to sell. Yet upon questioning, I hear all these self-imposed, self justification excuses as to why they are not achieving their sales goals. These years of sales experience afford me the opportunity to quickly tell if a salesperson really knows:
- The sales process
- Relationship selling
- Social selling
- Marketing through social media and B2B networking event
How can I tell? Because I listen for some of these excuses:
- I haven’t updated my LinkedIn profile in the last six months
- I am not on LinkedIn, Twitter, etc.
- I am in business development not sales
- I don’t market myself, that’s for the SMB owner to do
- I am on LinkedIn, but don’t use it
- I’m not prospecting for sales leads because I should receive them from the SMB owner, sales manager or website
- My sales skills are great
- I am not getting any sales referrals
- I have under 500 contacts on LinkedIn
- I don’t know my inventory (real estate, retail associates, etc.)
- I hadn’t heard that about my industry (current industry trends)
- I don’t have time to answer the phone
- I am too busy to respond to emails
- I’m not seeking low hanging fruit (easier sales)
- I really want to increase sales, but…
If you are in sales and want to increase sales, then listen to your own excuses.
Schedule a phone call by CLICKING HERE with Leanne Hoagland-Smith to discuss what is currently limiting your sales success and receive a FREE self-assessment.Share on Facebook
How do you tell a potentially clueless or desperate LinkedIn member? One potential identifier is a prospecting email sent by a professional colleague from over a 1,000 miles away to attend his workshop for executives just like you. Gee, you think he would have known better. Of course with the extensive sales research regarding prospecting on LinkedIn, maybe he thought he could take a short-cut?
Additionally what your LinkedIn email message says reveals a lot about your overall sales process (marketing, selling and keeping). For example in a more recent LinkedIn email here is the first line:
“It may have been a while since we have connected but that does not mean I have not been thinking of you in some way!”
Really if this was true, why not pick up the phone and give me a call? Even if I believed this first statement, the rest of the email shows me this is a 100% sales pitch. The email continues:
I have spent the better part of the last year focused on some of the biggest challenges that middle market businesses face on a regular basis and thought the result of that effort might interest you or I would appreciate your introducing this e-mail to someone that would benefit.
Given I am not this person’s target market, he thought his sales pitch would be of interest or I would willingly share it with my contacts. I do believe in developing communities to expand one’s marketing efforts.
Using LinkedIn email in this manner is probably not the best tactic. Additionally, we belong in a LinkedIn group which would have been a much better vehicle to share this event.
LinkedIn is a great marketing tool to prospect. As in the use of any tool, it must be used continually honed and used wisely.Share on Facebook