Posts Tagged ‘real and authentic voice’

A Real and Authentic Voice Required

In this age of social media, content marketing, the endless pecking of the keyboard,  people  are sometimes surprised to hear real and authentic voice when they pick up the phone.  For small businesses, the opportunity to connect with the other person is the first step to build a relationship with an ideal customer or even friend you did not know.

Real, What Is That?

A real voice is a live, breathing human being and not some auto-dial voice.  I am still at a loss of how any of these automatic voice marketing systems actually attract positive attention.  For me, the first reaction is to hang-up, quickly followed by some internal swear words.

Authentic, What Is That?

Authentic is someone who is not spewing a sales pitch, but truly wants to know about you and your small business. Even though the person on the other end of the phone may not be an ideal customer, he or she may become a center of influence, a colleague or even down the road a friend.

Clarity of Values

An individual with a real and authentic voice demonstrates her or his clarity of core values. These individuals recognize the importance of others as individuals and not just another “closed sale” or connection on some social media site or through some business to business networking event.

Years ago, there was a commercial with this key statement:

Reach out and touch someone

For small business owners to sales professionals, these words still ring true today. I would just add the following:

with a real and authentic voice

If you have a moment, please check out Be the Red Jacket in a Sea of Gray Suits to begin to develop and demonstrate how to stand out in the crowd with authenticity.

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Leanne Hoagland-Smith supports forward thinking leaders in bridging the gaps between today’s results and tomorrow’s goals in the key areas of strategic growth, people development and process improvement. She speaks and writes specifically to small businesses under 50 employees whose challenges are more unique and resources more limited. Leanne can be reached at 219.508.2859 central time.  Follow her on Twitter or check out her profile on LinkedIn.

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