Posts Tagged ‘Leanne Hoagland-Smith’

To Increase Sales Is Both a Want and a Need

Desires are strong emotions.  The want to increase sales is a desire.

increase-salesAdditionally, needs can be emotional as well as logical.  I need to increase sales because my job supports myself, my family, pays my rent or mortgage, etc.

What happens is in many instances salespeople and sales managers fail to leverage both of these motivating factors.  There is one psychometric or talent assessment that looks to “the want and the need.” This instrument is based upon the work of Dr. Spanger and Allport and measures six or seven motivating factors (depending upon publisher) such as:

Publisher: Innermetrix

Motivational Driver Defined Publisher: TTI
Aesthetic Balance, harmony and form Aesthetic
Economic Economic or practical returns Utilitarian/Economic
Individualistic Stand out as independent or unique Individualistic
Political Be in control or have influence (See above combined)
Altruist Humanitarian efforts to help others Social
Regulator Establish order, routine and structure Traditional/Regulatory
Theoretical Knowledge, learning and understanding Theoretical

When we look at these motivational drivers to increase sales, research has discovered when the Economic or Utilitarian/Economic motivator is in the top 50% of all motivators, the person has a greater success in achieving the goal to increase sales.

Also when we use the filters of want or need, these drivers can be separated as follows:

Motivational Driver Want – More Emotional Need – More Logical
Aesthetic Want
Economic Want Need
Individualistic Want
Political Need
Altruist Want
Regulator Need
Theoretical Want Need

Additionally, through the 3 innate motivational drivers of Mastery, Autonomy and Purpose (relates to people) as identified in the 1970’s work of the Theory of Self-Determination by Deci and Ryan, these motivational drivers can be categorized by through these more basic drivers.

Motivational Driver Mastery Autonomy Purpose as Related to People
Aesthetic
Economic
Individualistic
Political
Altruist
Regulator
Theoretical

Note: Economic probably can be shared by all three motivational drivers.

When SMB owners, sales managers and even salespeople understand what drives them to increase sales, they gain much greater clarity and then can make better decisions and have far less missed opportunities.

If you wish to discuss how this talent assessment can help you gain clarity as to your own motivational drivers to increase sales, CLICK HERE to schedule a time to speak with me, Leanne Hoagland-Smith.

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Customers Leave People Not Businesses

You work hard to build your SMB.  You make the extra effort to show appreciation to your loyal customers.  And then poof, one of your people, with some poor emotional intelligence destroys what you worked so hard to achieve.

customers-emotional-intelligence

A True Customer Loyalty Story

An entrepreneur recently shared his customer experience about how one restaurant manager destroyed his customer loyalty. He then put that destruction into hard cold cash. This friend had a 40 year plus relationship with this particular upper end restaurant.  He was by all accounts a valued, loyal customer.

In the last eight months, he had given this SMB over $10,500 and he determined yearly expenditures were around $18,000.  Additionally he had booked his annual Christmas party for the another $7,000.  His annual sales at this particular establishment amounted to $25,000.  Even for established restaurants, losing $25,000 in annual sales is a significant hit to the bottom line.

The manager lacked the emotional intelligence to effectively manage his wait staff.  He also failed to recognize the importance of maintaining loyal customers.

Now this entrepreneur will take his business luncheons, business dinners and casual dinning experiences elsewhere.  He will no longer recommend this particular restaurant as he had done hundreds of time in the past. So the $25,000 annual sales from this one loyal customer could easily be doubled or tripled.

SMB owners so often fail to recognize the importance of their managers to effectively manage their people while ensuring loyal patrons stay loyal and employees are treated with respect.  In today’s world, we identify this ability as emotional intelligence.  To mistreat a loyal customer with decades of patronage is unforgivable especially if during all those years there was never an issue with the customer.

There is an old adage about employees leaving managers not businesses. This wisdom should also be applied to customers as well.  People make or break any business from the smallest to the largest.  As a SMB owner the question should be:

Can you afford to lose customers and their referrals because your people are unprepared to handle customer situations?

Schedule a time to speak with Leanne Hoagland-Smith (CLICK HERE) and learn how to build emotional intelligence into your employees.

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Are You Making These Top 5 Missteps in Hiring a New Salesperson?

Hiring a new salesperson can be a never ending story. With the turnover (churn) of salespeople as well as those in sales management, there appears to be some miss steps happening.

Top Misstep #1 – Ignoring the Wisdom of Existing Sales Team

Sales managers fail to ask the rest of the sales team as to what type of salesperson is needed.  Even though the essence of sales has not changed, how to reach new sales leads has changed.  In many instances, the existing salespeople will have a better pulse on what is required than the sales manager unless the sales manager is also in the field prospecting and selling.

Top Misstep #2 – Outdated Job Description

From my experience, the majority (over 50%) of all job description are outdated and irrelevant. Today’s salesperson must know the expectations and be assessed to ensure his or her talents work with not against the current job description.  For example, writing (communication through the written word) has become a critical sales skill due to content marketing.

Check out this talent assessment that is quick and very affordable.

Top Misstep #3 – No Onboarding Including Sales Coaching

No longer can sales managers hire a new salesperson and then throw her or him to the wolves with the “Go Sell” directive without further onboarding.  Sales coaching by an outside sales coach has proven to be quite effective.  Even though some sales managers believe they are sales coaches, this in many instances is a false belief.

Top Misstep #4 – Misalignment with Strategic Goals

Misalignment is a killer when it comes to achieving strategic goals including the always present one of increase sales. Sales does not operate in a vacuum.  With multiple departments strategic initiatives can be easily derailed.

Learn more about leadership and the impact of misalignment through this well written, quick (under 2 hours) and easy read book – Fail-Safe Leadership

Top Misstep#5 – Reactionary Hiring

Given the constant churn of salespeople, many sales managers and SMB owners engage in reactionary hiring. What makes far more sense is to continually scout for potential salespeople.  Met with these potential new hires.  Get to know them.  Then when necessity demands hiring a new salesperson you have a much stronger bench from which to select.

P.S. Did you know the average cost of a new hire exceeds $4,000 without any additional sales training and takes over 40 days to fill that open position?  Schedule a time to talk with me, Leanne Hoagland-Smith, to stop this drain on your profits.

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Will You Be a Casualty of the Sales Coaching or Business Coaching Stampede?

Well, it seems like everyone is now a coach, be it sales coaching, business coaching or even executive coaching.  From local Small Business Development Centers to recently unemployed executives, there continues to be a plethora of “coaches” ready to solve their clients’ problems and fill their own bank accounts.

sales-coaching

Credit www.gratisography.com

Yet most have just swapped consulting for coaching and therein lies the problem.

Coaching is not consulting or even mentoring.  Let me repeat that critical statement:

Coaching is not consulting or mentoring!

Coaching in its original intent is about having the client find the answers to her or his own issues. Consulting and mentoring is when the answers are provided by the consultant or mentor.

One of the best definitions regarding the role of for those engaged in sales coaching, business coaching or executive coaching is from Resource Associates Corporation:

“The role of your coach is not to provide answers or solutions. It is to help you develop the potential that lies within you so that your increase your capability to overcome all obstacles and achieve all of your goals…it is to help you discover for yourself where you are today and where you want to be in the future.” (Reprinted with permission)

I share this definition with all clients so that they understand our respective roles.

Great coaches also have employ a process for self discovery supported by proven tools.  The tools in many instances are not the latest and greatest technology applications, but rather tried and proven tools that have been employed for decades if not centuries.

No, not everyone is a coach. No, a coach does not have to be certified through some coaching organization.

If you are thinking of hiring a sales coach, business coach or executive coach ask about his or her process.  Ask about the results that have been achieved and most importantly are those results sustainable? If possible talk to some of his or her past clients, hear from their mouths what results they achieved.

Want to discuss sales coaching with Leanne Hoagland-Smith? Ask about your process for self-discovery. Click here to schedule a free 30 minute session.

P.S. If you want someone else to find your answers, then hire a consultant not a coach.

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Your First Rule of Sales Is Probably Not This One

Have you ever read a article about selling that discussed the first rule of sales? I know I have. These articles usually refer to one of the following such as:

first-rule-of-sales

  • People buy from people they know, like or trust
  • Ask open ended questions
  • Research your sales prospect
  • Understand your solution
  • Know your market

Yet even these are great suggestions, I contend the first rule of sales is to know yourself.  Knowing yourself is not as easy as one might think.

Over the last 10 years, I know that 98.2% of salespeople do not know what they do well. So if you don’t know yourself, what you do well, how can you improve?  How can you leverage your talents or strengths to actually increase sales?

Not knowing yourself is nothing new to the human endeavor. Thaleus (620BC) one of the Seven Sages wrote:

“The most difficult thing in life is to know yourself.”

Aristotle (384BC) said:

“Knowing yourself is the beginning of all wisdom.”

Later, even Shakespeare recognized the importance of knowing oneself when he penned these words:

“This above all: to thine own self be true, And it must follow, as the night the day, Thou canst not then be false to any man.”

When you do not know yourself, you can appear to be false (unauthentic) to others including your sales prospects, your customers as well as to family and friends.

So where does one begin to know the first rule of sales or one’s self?  Reflection is one simple activity.  By writing down what has happened, reflecting on daily events allows you to gain greater clarity as to your own individual behaviors and beliefs. This activity can increase sales.

There are some proven assessments (psychometric assessments) that reveal information regarding how you:

  • Make decisions (Attribute Index based on the works of Dr. Hartman and Axiology)
  • Communicate (DISC Index based on the works of Dr. William Marston)
  • Are motivated (Values Index based on the works of Dr. Spranger and Allport)

Yes there are others, but these three provided a fairly reliable picture of the How, the What and the Why of who you are.

So as you move forward, remember the first rule of sales probably begins with you knowing who you are.

P.S.Why not schedule a short call to learn more about these assessments with me, Leanne Hoagland-Smith? CLICK HERE to find a convenient time or just call 219.508.2859 MST.

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3 Simple Actions to Take Today to Change Your Sales Results Tomorrow

sales-resultsOver the course of nearly 40 plus years in business, I have been fortunate to meet many much smarter people than myself. One of those individuals is Ray Overdorff who recently shared three (3) simple actions to change one’s sales results.

#1 – Commitment to be a Better Communicator

Sales regardless of all the hype by so called experts is 100% about people buying from other people.  To buy from you, you must talk to your sales prospect.  Communication both verbally and written is the key in making that happen unless of course you are telepathic.

What this means is no sales pitches during the first to even third conversations. People must buy you first, before they can buy your company and your solution.

#2 – Look for Ways to Get People More Involved

Remember the old adage, “no one wants to be sold but everyone wants to buy.”  Getting people involved in your sales process is a significant key to improved sales results.  To be more involved returns to the #1 action, being a better communicator.

Getting more people involved is also the essence of a high performance sales culture.  It is not just the salespeople responsibility to increase sales.  Everyone in your SMB must be 100% committed to both external customers (paying customers) and internal ones (other employees).  If your salespeople cannot secure the involvement of the order department to the delivery department, then the external customer ultimately suffers.

#3 – Get a Coach (Results Driven, Ethical)

When salespeople get a good coach who is results driven and highly ethical, then they will see improved sales results.  Depending upon the industry and the limitations facing the salesperson, these results may materialize as quickly as 24-48 hours or may take longer.

Not all sales coaches, executive coaches or business coaches are cut from the same cloth.  One suggestion is to ask about how the coach, coaches, his or her process.  Read the reviews and if possible talk to one or two of the coach’s clients.

Yes just by taking these three (3) simple actions, you can change your sales results.

P.S. Always remember to give credit to whom it is due.

If you are considering hiring a sales coach, schedule a complimentary session with Leanne Hoagland-Smith by clicking here.

 

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Another New Sales Tool? Really? Why?

Almost every day I am solicited to try this or that new sales tool.  All promise incredible results.  Really?

sales-toolHow many sales tools does a salesperson really need?

How did top sales performers years ago manage before the creation of all these new technology based sales tools?

Will the adoption of a new sales tool really increase sales?

Do you suddenly become captive to the newest latest technology and lose sight of what you as a sales manager or salesperson are supposed to be doing?

Here are some other questions to ask before adopting any new sales tool:

  • Are you taking this action proactively or reactively?
  • Is the justification to “monitor” or control your salespeople?
  • Will the technology build trust both internally and externally?
  • Will the tool actually improve individual sales performance?
  • Will there be more time spent on entering data instead of making calls or meeting with sales prospects?
  • How much time is involved in the learning curve?
  • What is the actual return on investment including dollars and time?

I remember reading on numerous occasions the greatest complaint about most CRM tools was:

The salespeople don’t use them!

Technology is great when applied correctly and for the right reasons.  As the old saying goes, “one does not need an elephant gun to kill a fly.”  Just make sure you have the right tool for the right purpose.

Remember time is money and adding any new sales tool starts as a negative drain on profits and productivity.

Consider investing a few minutes to speak with Leanne Hoagland-Smith about how to increase sales. CLICK HERE to schedule your free session.

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Aim Small Miss Small Sales Mindset

With all the focus on social selling, there appears to be a different sales mindset emerging and not a necessarily good one.  I was reminded of this when reading a LinkedIn article by Jeb Blount entitled “Social Selling Is Not a Panacea.”

sales-mindset

Credit www.pixabay.com

One of the problems with this concept of social selling is it creates a lack of clarity and focus.  The salesperson is aiming at a much bigger target, the various social media sites, and thus misses big.

As Jeb shared in his $10 bet  with a new hire, he was far more successful just by dialing and actually converted two of the sales calls. In comparison the new hire converted no one.

When a salesperson has an aim small miss small sales mindset, he or she has enhanced his or her clarity to the point of it being crystal clear.  Missing the target is no longer supported with a hope and a pray. “I hope I make a sale.”

BAR – Beliefs Drive Actions Generating Results

To have such a sales attitude because attitudes are indeed habits of thought (Zig Ziglar) requires a strategic plan from which the market to the ideal customer have been clearly identified. These beliefs drive the actions (behaviors) generating the results (increase sales).

ACE – Assess – Clarify – Execute

Such a sales mindset begins with assessing not only the business, the industry, but the salesperson as well. From that collected data, there is the opportunity to clarify the necessary objectives and strategies. Next step is executing those strategies.

Feel -Know – Do

To complete this aim small miss small mindset, the salesperson must connect to the buyer.  What does he or she want the buyer to feel?  Obviously to create this environment, the seller must know what the buyer is feeling. Here the focus is on the buyer and not on the seller.

Then what does he or she want the buyer to know? Possibly because the buyer has conducted some research, the buyer may already know something about the seller.  Yet here is the real opportunity to explore the wants and needs of the buyer.

Finally what does the seller want the buyer to do?  In simple sales talk, this is a call to action.  This action could be a simple of having a coffee visit to scheduling a more formal meeting.  Adding the person with permission to an email list such as a newsletter is another call to action.

I believe in what Zig Ziglar said years ago “Sales is the transference of feelings.”  When that transfer is successful and when the seller has demonstrated his or her ability to connect to the value drivers of the buyer, then there is far greater likelihood to increase sales.  Of course if you are looking for the quick fix or what Jeb calls “panacea,” you may be sorely disappointed.

Want to talk with Leanne Hoagland-Smith about how to improve your sales mindset?  CLICK HERE to schedule a conversation.

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Sustainable Sales Success – Tip #17 Humility

Sales success today definitely requires leaving your ego at the door.  Being humble, demonstrating humility is essential. This does not mean you as the salesperson is a doormat. No what it means is you are authentic because you are more focus on the potential ideal customer or sales lead than yourself.

sales-successThe word humility comes from the Latin word humilitas, This word can be translated as humble. Another translation is “grounded” or “coming from the earth.”

Many of the top sales performers I personally know are grounded. This sense of being grounded is consistently displayed in how they collaborate with other colleagues. They are always focused on the wants and needs of their ideal customers or current customers. This focus generates sustainable sales success.

Being grounded requires strong internal positive core values or business ethics.  Grounded individuals are not the “snake oil” salespeople.

Grounded also extends to having a sense of intentional balance between one’s personal and one’s professional worlds. Individuals who are unintentionally off balance appear not to be as grounded as those who have more balance.

Also I believe top sales performers do come from the earth. For me what this means they are people first and understand people buy from people.

Yes humility is not something that can be easily faked.  Eventually, a strong ego will surface and crack the facade of humility.

Believe it or not, one’s internal temperamental bias can reveal one’s ego and therefore suggest one’s humility.  A negative bias toward one’s self esteem reflects a good ego and suggests this person is open to criticism, another sign of being humble.  Conversely, a positive internal bias suggests the individual is self-centered and dislikes any criticism.

Sales success has many factors and varies between individuals.  The goal is to apply some or all of these tips to your own sales behavior and then monitor the results.

If you want to learn more about how to determine your own ego, CLICK HERE to schedule a time to speak with Leanne Hoagland-Smith.

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Sales Leads – The Downfall of the Thrill of the Chase

For many in sales, the thrill of the chase is everything. These “hunters” love to find and chase down sales leads.

sales-leads

Credit www.gratisography.com

Within the SMB world, this thrill of the chase can present a psychological problem for the salesperson and a a business growth problem for the SMB owner, executive or sales manager. The problem for the salesperson is the activity associated with hunting for new sales leads.

Sales research suggests the super majority of earned sales (estimated as high as 80%) happened after multiple contacts, usually more than three. This same research also suggests the majority of salespeople (estimated as high as 80%) stop after three contacts.  The thrill of the chase becomes almost an aphrodisiac that requires constant drinking.

If you disagree with this sales research, then monitor your own sales numbers or those of your sales team.  From my experience in working with and speaking to SMBs, these percentages are fairly accurate.

For the SMB owners, executives or sales managers, the constant churning of sales leads is expensive.  However, possibly their belief is why waste time on “nurturing” new opportunities? Time is money. Possibly they are demanding more “closed sales” activity?

Additionally the overall sales culture may suffer from this thrill of the chase. Inside sales may have to deal with the fall out from the salespeople not following up.  The inside sales team can become stuck in the middle. I know this to be true because of my own corporate sales experience with outside salespeople.

Possibly this is why inbound marketing is so essential to this thrill of the chase. Through this marketing approach, sales leads come to the hunters and potentially the time frame to earn or close the deal is much shorter.  Now previous problems from the time to make multiple contacts for the salesperson to a smaller churn of sales leads by the SMB have been dramatically reduced.

The thrill of the chase is energizing.  Salespeople myself included love to earn the sale and increase sales.  We must remember the chase may be longer than anticipated and not to give up especially if those sales leads are qualified ideal customers.

* * * * *

Leanne Hoagland-Smith is Trusted Authority for Forward Thinking sales culture. She works to close the knowing doing gaps that restrict sustainable business growth.

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Coaching Tip

People buy results or rather people buy the feelings the results deliver.

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Internal Results interviews
Leanne Hoagland-Smith
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Check out this podcast on value creation between David Brock and Leanne Hoagland-Smith

Listen to Leanne Hoagland-Smith at Sales Scenario podcasts

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Pre-order this great book How to Get a Meeting with Anyone. You may recognize a familiar name.

Top 100 Most Innovative Sales Bloggers Honored this blog is included in this impressive list.

Best Sales Blogger Award for 2014 Third place awarded to Leanne Hoagland-Smith.

NWI SBDC awarded Small Business Journalist of 2014 to Leanne Hoagland-Smith. Awards.

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Leanne Hoagland-Smith
219.759.5601 Main Office CDT
219.508.2859 Mobile CDT

Office located near Chicago, IL

www.processspecialist.com Main Website

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