Posts Tagged ‘goal statement’

Your Commitment to Your Professional Growth Is?

Yesterday, I made this short update at LinkedIn about professional growth for executive coaches, business coaches or sales coaches:

If you are not continually expanding your knowledge, testing your own boundaries, how can you ask your coaching clients to do the same?

Even though I referenced those in professional coaching roles, this question can be asked of any professional in any role including sales, executive leadership, management and even customer service.

With over 97% of all U.S. businesses being fewer than 20 employees, professional growth many times falls on the financial shoulders of each individual.  These investments toward continuing professional development may range from buying books, joining organizations to even hiring an executive coach.

Some recent research by RandstadUSA suggests that millennials expect their employers to pay for their professional development. This may be true if the firms are large enough in revenue to fund those expectations.

The question to be asked is why aren’t you investing in your own professional growth?  Possibly the fear of it might not work?  I can attest even when I purchase a book or attend a seminar that I discover is not up to my expectations, I still walk away with one tidbit of knowledge.  My growth is not dramatic, but there is growth.

FEAR is for the most part False Evidence Appearing Real. 

Right now write down your goals for your own personal and professional growth.  For example, read one recently published book per month on sales or leadership. Did you know that 23% of 18-49 year olds have not read a book in the last 12 months. This number increases to 29% for adults 50 years old and older.  (Source: Pew Research)

P.S. Remember, this old saying “The chicken was involved; the pig was committed.”

If you are unsure of how to construct a good goal statement or lack your own action plan for professional growth, then CLICK HERE. If you wish to speak with me, Leanne, then click here for a free strategy session or call 219.508.2859 MST.

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The Real Reason for Failed Mission Statements

Yesterday I heard another sales and marketing expert misspeak about mission statements.  His webinar probably drew thousands and hence now thousand more salespeople, SMB owners and entrepreneurs potentially will fail in their quest to increase sales and grow their businesses.

What this expert did as many other so called experts have done is confuse mission with vision. 

For example, “I want to be the best (fill in the blank)” is a vision.  It is the future desire of the individual.

A mission statement is simply the execution of the vision and potentially includes the measurement of HOW the vision will be achieved within a specific time frame of WHEN. In other words, the mission is a broad goal statement.

Probably the best way example of a mission is the old television series “Mission Impossible.” Mr. Phelps was given a mission usually to take down a bad guy and how much time he had to complete the mission. His mission was never to “be the best.”

One of the best ways to determine if your mission statement is producing results is to ask your people or yourself the following question:

What did you do today to achieve the mission? 

A vision statement of “be the best” is so broad that most firms will have people running in different directions.  Responses will be vague and again wide ranging. And failed execution is the end result.

Now take the following example and ask the same question.

“Within the next 12 months, XYZ firm will double its efforts to increase customer loyalty and retain 100% of all new customers by providing timely and quality solutions.”

The responses will be far more succinct and direct because people know what needs to be done as well as the time frame to get it done. Execution will improve and now there is a simpler way to discover the gaps for failed execution.

A 3 to 5 year Vision Statement may have 3 to even 10 Mission Statements depending upon the marketplace, the industry, the economy, etc. Remember, your mission statement is a measurable step toward achieving your overall vision.

If you are having trouble achieving increase sales or business growth, schedule a free strategy session with Leanne by CLICKING HERE to discuss your strategic planning.

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