Posts Tagged ‘executive coaches’

The Magic Well Not So Magic Increase Sales Formula

Just read another eBook about how to increase sales for executive coaches in just three easy steps. Following these three steps, your executive coaching or sales coaching practice will magically transform itself and you will have riches beyond your wildest expectations.  Really?

business-stratgegy-increase-sales-strategic-planningThis author’s three steps are the three basic steps to increase sales for any business:

Result Focused Solution

Your solution should produce results.  People buy results or rather people buy the feelings the results deliver.

Generate Sales Leads

You must have a process that generates sales leads.  Maybe this is why Peter Drucker said a business has essentially two functions – Marketing and Innovation

Convert Sales Leads

The desired result of lead generation is lead conversion which will increase sales if done correctly. Again referring to Drucker who believed when marketing was done well (lead generation) selling (lead conversion) was  effortless.

Real World Versus Ideal World

So now you know the magic formula, you should have no problem in achieving your goal to increase sales. Of course, the author went into a little greater detail about how to generate leads along with a sales pitch at the end of each chapter to attend his most recent FREE webinar.

Even with those who follow this particular expert’s instructions to the letter, they will still potentially fall short because people buy from people they know and trust.  If you have failed to establish trust through your marketing efforts to your actual sales conversations, then this magic formula will fizzle like a dud firecracker.

Many salespeople especially solo entrepreneurs look for the quick fix to increase sales.  They begin their businesses by skipping the first several steps.  Those few steps involve strategic planning.  The failure to undergo strategic planning results in not knowing:

  • Exactly what to do
  • Exactly when to do it
  • The right things to track
  • How the right things produce the right results
  • How to avoid misdirected actions
  • How to avoid misguided decisions

If you truly want magical results to increase sales, find a magician.  Or you can schedule a free consultation to turn tomorrow’s goals into today’s results by CLICKING HERE.

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Want to Achieve More Success? Unite Inspiration, Perspiration and Clarity

How many people want to achieve more success and yet fall short? They seek inspiration from Ted Talks to attending seminars to reading books.  Then some actually go out and start applying through perspiration what has inspired them. Yet with all their efforts they still are not where they want to be.  Something is missing and that something is probably, most likely clarity.

Blaise Pascal wrote:

“Clarity of the mind means clarity of passion”

When we have clarity around our passion which is directly connected to our purpose, our vision and our values, we can unite what we find inspiring and then start perspiring to achieve what we want or need to achieve.

Father Theodore Hesburgh believed “No one can follow can uncertain trumpet.”  Even though those words are about being a leader of others, I believe it is also a quote about being a leader of ones self.

If you have uncertainty, which is a lack of clarity, then how can you follow your passion?  What is your passion? More so, what is your purpose?  Why are you here right at this moment?  Our purposes change as we age.

Successful people are self-leaders with clarity of purpose.  The greater the clarity, the greater their success is.

Sometime to make that jump from being somewhat successful to really successful also suggests defining what success means to you.  Again clarity should be present in that internal dialogue you have with yourself.

Working with executive coaching clients who have worked with other executive coaches and without the success they wanted, I have learned this missing word of clarity is so vital.  Finding clarity, crystal clear clarity is not easy as it takes time and sometimes even trial and error.

What I do know is when people know their talents, their strengths, they have an advantage in finding that clarity much sooner  because they have been hampered by looking to improve their weaknesses. Maybe now is the time for you to begin to find your own clarity if you are not satisfied with your perspiration from all the inspiration you have received.

Reach out to Leanne to schedule a time to speak with her about finding your clarity. Click HERE

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3 Simple Actions to Take Today to Change Your Sales Results Tomorrow

sales-resultsOver the course of nearly 40 plus years in business, I have been fortunate to meet many much smarter people than myself. One of those individuals is Ray Overdorff who recently shared three (3) simple actions to change one’s sales results.

#1 – Commitment to be a Better Communicator

Sales regardless of all the hype by so called experts is 100% about people buying from other people.  To buy from you, you must talk to your sales prospect.  Communication both verbally and written is the key in making that happen unless of course you are telepathic.

What this means is no sales pitches during the first to even third conversations. People must buy you first, before they can buy your company and your solution.

#2 – Look for Ways to Get People More Involved

Remember the old adage, “no one wants to be sold but everyone wants to buy.”  Getting people involved in your sales process is a significant key to improved sales results.  To be more involved returns to the #1 action, being a better communicator.

Getting more people involved is also the essence of a high performance sales culture.  It is not just the salespeople responsibility to increase sales.  Everyone in your SMB must be 100% committed to both external customers (paying customers) and internal ones (other employees).  If your salespeople cannot secure the involvement of the order department to the delivery department, then the external customer ultimately suffers.

#3 – Get a Coach (Results Driven, Ethical)

When salespeople get a good coach who is results driven and highly ethical, then they will see improved sales results.  Depending upon the industry and the limitations facing the salesperson, these results may materialize as quickly as 24-48 hours or may take longer.

Not all sales coaches, executive coaches or business coaches are cut from the same cloth.  One suggestion is to ask about how the coach, coaches, his or her process.  Read the reviews and if possible talk to one or two of the coach’s clients.

Yes just by taking these three (3) simple actions, you can change your sales results.

P.S. Always remember to give credit to whom it is due.

If you are considering hiring a sales coach, schedule a complimentary session with Leanne Hoagland-Smith by clicking here.


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The Hourly Executive Coaching Fee, Ego and Ethics Collision

Sherpa Coaching continues to update executive coaches (focus on behavior change) about the hourly executive coaching fee. This update also includes hourly fees charged by business coaches (focus on knowledge and skills).

executive-coaching-feeIn having various conversations with colleagues, I have begun to wonder if there is a collision happening here between the executive coaching fee, ego and ethics?  For some, how much one charges reflects the worth of that particular individual.  More dollars, more worth.

Years ago I revisited my fees and adjusted them to reflect marketing conditions and my own personal financial goals.  As the economic motivating driver is not in my top 50% of my motivating values, charging high fees was not of particular interest. I preferred working with forward thinking business leaders who saw the value in my solutions.

I have listened to some executive coaches talk about their fee structure.  Their egos do appear to get a boost when they state “Well, I charge $500 an hour and my clients gladly pay.” My first thought is good for you and my second thought is “Hmm, ego have we?”

Then there is this issue of business ethics or positive core values.  Is what you are charging ethical?  Of course, some might say I charge what the market will bear.  And I can appreciate that position. Please understand, I believe in capitalism, 100%.  My issue is how higher executive coaching fees may be a reflection of ego and a potential lack of ethics.

What concerns me is those executive coaches who say they work with struggling entrepreneurs or SMB owners and their fees only add to those struggles.  There is a movement to bill for monthly executive coaching retainer services which may lessen the hourly rate impact. I actually employ that strategy with some of my executive coaching maintenance clients.

Since my fees come from the profits of my clients as well as from their own discretionary funds, I am very cognizant of the impact on their bottom line. Yes as some colleagues have encouraged me, I could charge much more given the results my executive coaching and sales coaching clients quickly experience, but then I would be having a collision between my business ethics, my personal core values and the executive coaching fee structure.

So if you are considering or revisiting your own executive coaching fee structure, please take a moment to think about if your fees are in alignment with your business ethics, your values and not a reflection of your own ego.

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Prescription Without Diagnosis Is Malpractice

One of my colleagues, George Richardson, shared this quote by a Dr. Nancy Synderman “Prescription without diagnosis is malpractice”  with me nearly 20 years ago. These words are so true especially for those in any professional role including salespeople, executive coaches, consultants, leadership and management.

How many times do those in any of these roles of sales, executive coaching, leadership training or even management prescribe a solution without a formal or even informal diagnosis? Maybe this is why so many are thrilled with the quick fix and yet are dissatisfied with the results?

Yes an effective diagnosis is an investment of time, money and energy.  However the rewards far exceed the investment especially when one examines all the “redos” from bad prescriptions (solutions).  Possibly the ongoing issue of failed execution is because of poor to non-existent diagnosis.

With the outsourcing marketplace continuing to expand, there is a whole influx of executive coaches and consultants. Many of these individuals hang out their hats without any formal training or the use of any formal and proven tools.  They diagnosis and potentially are committing malpractice.

What ends up happening at least from my experience is other experienced executive coaches and consultants (results driven) must first undo all their poorly designed solutions.  The client is now 20 yard behind where he or she started because of the previous coach’s bad solution.

Then there are those in executive leadership and management roles who make reactionary decisions based on their gut or what they think needs to be done. The authors of Fail-Safe Leadership share a great vignette about a CEO who wants to increase sales.  What happens is each of his executive team take contrary actions that create further misalignment and potentially decreases sales.

When my executive coaching or consulting sales leads balk at taking a proven psychometric assessment or cultural assessment, I present this scenario.

Imagine you are going to your doctor because of a headache.  You tell the doctor why you are there and he or she immediately prescribes brain surgery without any examination of you including an Xray, MRI, blood work tests, etc. What would you do?  The answer usually is run out the door and seek another opinion.

So why would you engage in any solution without verifying what is really happening?

Misguided decisions create misdirected actions also known as failed execution.  To avoid this all to common situation, make sure before embarking on any solution (prescription), you have taken the time to invest in a proven assessment (diagnosis).  You will be glad you did.

Did you know you can measure 78 key attributes or talents? The Attribute Index is one of the most accurate and proven psychometric assessments for individuals who truly wish to know what they do well.

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What’s Your One Word Equity Sales Pitch?

According to Microsoft, human beings have an attention span of 8 seconds. A goldfish has an attention span of 9 seconds. Possibly this is one of the reasons for the one word equity sales pitch as described by Dan Pink in his book To Sell Is Human: The Surprising Truth in Moving Others.

sales-pitchThe one word equity sales pitch is the brain child of Maurice Saatchi who believes in this digital age brevity must be pushed to its breaking point. This one word is the word you want others to think about you and your company.  It can be a noun, an adjective or even a verb.

Saatchi provides the example of the word “search.” Who or what comes to mind.  For many that entity is Google. He contends today only brutally simple ideas get through because they “travel lighter and travel faster.”

Now the difficult part:

  • What is the one word you want others to think when thinking of you?
  • When anyone utters that word, he or she thinks of you

Recently when speaking at a conference for executive coaches, organizational and lean consultants I shared this one word equity sales pitch as an activity.  The activity was difficult. What the 30 plus participants in attendance said, it helped to bring clarity and focus to their marketing and sales messages.

One path to find this one word equity is to return to your purpose statement if you have one.  Possibly within that statement you may find that one word.  For me, the word “trailblazer” has been part of who I am and what I do.

Another path is to ask others to share with them that one word that comes to mind when thinking of you. This path may surprise you.  If the word is not to your liking, then it may make sense to re-frame your sales pitch within your marketing messages and sales conversations.

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What Would Happen to Our Sales If We Had Crystal Clear Clarity?

Funny think about sales, many people lack crystal clear clarity.  These are the salespeople that scurry around B2B networking events, who stumble when ask what they do, and who complain about the inability to increase sales.

salesMany salespeople as well as SMB owners think they lack the tools, the skills, the leads, the network of connections.  Never do they recognize what is limiting their business growth, their professional growth and their personal growth is crystal clear clarity.

Clarity Is Not Easy

The challenge with clarity is it is not easy.  We are conditioned to see the same landscape with the same eyes.  So we seek other landscapes instead of changing our eyes or our lenses to see what is right in front of us. This is quite evident by the lack of follow-up in sales.

Clarity Begins at Home

The old expression of charity begins at home can also be applied to clarity.  Finding clarity in our own lives beginning with our purpose is the first step before seeking clarity in our professional lives or SMBs.

An Outside Perspective Required

Even for the most forward thinking leaders, they have probably have reached out to mentors, colleagues and even hired executive coaches to achieve that outside perspective.  As we are creatures of conditioning, we are unable to see the forest for the trees. An outside viewpoint allows us to move up the mountain, to SEE the 30,000 viewpoint and then the impact of that perspective at SEA level or the trees.

The First Step

If you truly want to increase sales, then the first step is to gain crystal clear clarity. This begins with assessing what is happening right now in your life.  From the results of that assessments or assessments, you can gain the clarity needed for exceptional execution of your actions.  As the old expression goes, a “physician who treats himself has a fool for a patient” (Sir William Osler), the same can be said about a salesperson who assesses himself or herself.

Call or text Leanne Hoagland-Smith at 219.508.2859 and invest 2 hours to gain incredible crystal clear clarity that will improve your sales execution.

You can schedule a quick phone call to gain greater insight in what these 2 hours look like by clicking HERE.

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I Really Want to Change, I Really Do

How often have I heard this statement of “I really want to change” or “thing around here need to change?” Around 10 years I realized that no matter how many times potential sales leads talked about changing, very few truly wanted to change. This FHEM (Flat Head Experience Moment) had me restructure not only my talent management consulting, executive and small business coaching practice, but re-work my ideal customer profile.

want-to-changeYesterday a close colleague and another professional consultant shared his frustration regarding people and change with this question:

Anyone else burned out trying to help people who demand help from you, but don’t want to do anything you tell them to do?

Executive coaches, business coaches and consultants who provide sustainable solutions discover there are people (clients) who make demands of your time, your solutions and your emotional investment and fail to do what they need to do.  Then frustration kicks in as with my colleague.

Having worked with now hundreds of individuals, I can say that probably less than 20% stay the “I want to change” path.  Sure they may want to change and do change as long as I am with them, but once I have ended my assistance, they are back to their old ways, back to their old normal.

This is human behavior, returning to the old normal. Change is hard and why the status quo continues for many. Look at the obesity rate in this country and other countries if you doubt the strength of the status quo. Then walk down any book store and see all the self improvement books.

Yep change is hard, you go first!

Yesterday one of my executive coaching clients who is continually working to stay the course, to make the changes necessary for her as an executive leader, shared how positive affirmation statements or what I call belief statements are helping her.  Another colleague shared during a business to business networking event that she still uses affirmations to keep her weight at her desired goal.  At once time she was quite heavy and truly wanted to change and she did and has been thin now for nearly 20 years.

For me, recognizing the desire to want to change and what it takes to change, has me far more selective in accepting clients.  Today my ideal client is described as forward thinking leader in a rapidly growing SMB who is experiencing repetitive people or process problems which means for me he or she is willing to want to change and more importantly willing to do what he or she needs to do to change.

Remember change is not easy. Even the providers of sustainable solutions must have your commitment to want to change beyond just saying the words.

Want better results?

  CLICK HERE to reserve your time to talk with Leanne

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L&D, ROI and False Prophets

As an educated and trained instructional designer, one of the tenets was connecting L&D to return on investment (ROI).  Why would anyone undertake any training if it could not be directly connected to return on investment especially if you are selling the learning and development?


There are some trainers, consultants and executive coaches (false prophets) who advocate that connecting any measurable return on investment is ridiculous when those outcomes are measured against moving up the organization.  Of course such a position ensures a lack of accountability when the desired results are not achieved. This is all about “pay me and if the results do not happen, not my fault.”

Personally, I have never found aligning ROI to L&D difficult.  And as one moves up the organization it can be much easier.  Of course, the easiest way is to begin at the top and then align L&D to those desired outcomes as you move downward through the organization.

One of the greatest obstacles to ROI is upper leadership and management not understanding all the variables involved in achieving those desired results. For example, sales people can learn certain sales skills, but if the sales manager does not reinforce them or tells them something contrary, then ROI is out the window.

What the real challenge is many trainers, consultants and executive coaches begin at the bottom by focusing on the immediate need and “can’t see the forest for the trees” so to speak.  Possibly they also have not invested enough time to undertake their own research (fact finding) as to why this particular training is necessary.

ROI in L&D is like the leaves on the branches of a tree.  The trunk of the tree is the actual learning and development.  The branches can be goals or even specific skills while the leaves are the results of those goals.

We have enough false prophets within the educational fields be it corporate or public schools.  There is nothing wrong with putting together an aligned and results driven plan for L&D.  My sense is when a proactive approach is taken for ROI we will sell much greater results than the current reactive approach.

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If Your Sales Competition Is Not Against You, Then Maybe They Are With You?

The fear of sales competition is very real for mid-size to small businesses.  So many salespeople live with negative feelings to behaviors about their competitors.  From my experience, this fear is keeping them from understanding how these competitors maybe with them instead of against them.

sales-competitionOver the years I have developed incredibly strong relationships with other executive coaches, business coaches, sales coaches, organizational and leadership consultants. These relationships begin because we as small business owners share the same positive core values (business ethics).

In many instances, I have initiated the first contact to better understand what this allegedly ‘new competitor” does.  What I have learned is the individual’s expertise is different than mine and usually so is that person’s core business.  The other positive aspect of this first contact with the sales competition is some of them have hired me as a business coach to help them with their strategic plan and marketing.

Recently I reconnected with another business coach and I learned his business coaching practice did not have a proven and affordable assessment to understand the failure of strategic initiatives for mid-size to small businesses with under 100 employees.  I shared the sample of the one I use. Now we are currently discussing how his business coaching practice and mine could work together through a strategic partnership.

Call 219.508.2859 if you would like a sample of this assessment.

Until you have that first conversation, you are making assumptions about the sales competition. These assumptions can be just as wrong as the could be right.

The fear of sales competition goes directly to having a scarcity mentality instead of an abundance one. When we immediately fear something because we make invalidated presumptions, then we are short changing ourselves and future opportunities to increase sales.

As President Roosevelt said “the greatest fear is fear itself.” Fear be it of the sales competition to cold calling to even asking for the sale is 100% within our control.  When we no longer fear the sales competition and begin to see opportunities instead of barriers, we may just realize those perceived competitors can become incredible resources to increase sales.

* * * * *

Leanne Hoagland-Smith is THE People and Process Problem Solver. She supports forward thinking leaders in bridging the gaps between the two problems restricting strategic business growth – people and processes. Leanne can be reached at 219.508.2859 central time USA.  Follow her on Twitter or check out her profile on LinkedIn.

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