Posts Tagged ‘distrust’

Marketing Minions Start Distrust

Just call me old fashioned because I believe in permission based email marketing. Today I received an email from some local marketing minion promoting some noted sales expert who recently died. Of course the email suggested this sales expert was still alive.

marketingIn unsubscribing I noticed that I had allegedly signed up for this email list within the last several days.  Of course that was not true as my email was bought, stolen or given away under false pretenses.

What bothers me is all of these marketing minions by not engaging in permission based email marketing through a double opt in list display questionable business ethics.  Even though email is still a primary attraction getting mainstay according to Direct Marketing News, my sense is for educated buyers many of the opened emails turn off more ideal customers than turn them on.

People buy from people they know and trust. When my email address is used for this type of unrequested email promotion, I immediately distrust the individual being promoted and the one doing the promoting.. Personally I do not care how much money he or she has made for his or her clients.  All their information on their LinkedIn profiles or websites from my perspective are now  full blown lies or half truths.

Positive ethics in all business operations is essential.  The last thing any small business wants is a potential ideal customer telling the entire world, this small business or representative for someone else is unethical or engaged in unethical business practices.

Creating distrust takes just a moment and becomes at least one lost sales opportunity. If the targeted individual has any market presence or influence, he or she may spread that distrust even further creating many more lost sales opportunities.

Rebuilding trust takes years if it ever even happens. 

As more and more buyers become educated, the distrust factor will probably reach epic numbers. Those small businesses that engaged in permission based email marketing will only continue to build trust leaving all those other minions behind the current market flow.

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Leanne Hoagland-Smith is THE People and Process Problem Solver. She supports forward thinking leaders in bridging the gaps between the two problems restricting strategic business growth – people and processes. Leanne can be reached at 219.508.2859 central time USA.  Follow her on Twitter or check out her profile on LinkedIn

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