Posts Tagged ‘automated marketing’

Automated Marketing Creates An Automated Response

Yesterday I received an automated marketing message via Twitter and it read as follows:

“We think it’s wicked awesome that you’re following us and hope you’re getting value from our perspective on leadership. If we can help you with your self, professional, or team leadership we would love to lend a hand. Not sure what leadership and management skills to improve? This download with 27 areas will help you decide (link removed).”

People in business receive daily automated marketing messages via Twitter, LinkedIn, Facebook and email. For most their automated response is:

“Ignore” or “Delete.”

If the purpose of marketing is to attraction attention, hopefully positive attention, the action of ignore or delete is not the desired result.

Of course SMB people have limited resources including time and money. The solution of an automated marketing appears to be doable.

This leads to the question of “How do I reach my ideal customers with these limitations and still use the benefit of today’s Internet automated marketing technology?”

Possibly instead of making a sales pitch, maybe a better response would be to ask to verbally talk with the individual. The use of a calendar scheduling technology provides an opportunity for the other person to verbally connect with you.

LinkedIn provides a canned automated marketing invite, but you can personalize it (at least from the desktop). The personalization should indicate why you extended the LinkedIn invitation.

When you accept an invitation, send a personalized message asking what prompted the outreach.  If the individual appears to be a potential sales lead to a center of influence, ask if a phone meeting is possible and provide some dates.

Remember…

People buy from people they know and trust.  Just because people followed you or your SMB via a social media channel does not mean they know and trust you. Knowing and trusting takes time.  The last action you want a sales lead to take is to ignore or delete your marketing message.

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