The Dangerous Assumptions For Small Businesses

How many dangerous assumptions do small businesses live with every day?  These assumptions almost seem to pull the business owners into a hole or a void. Here are three areas where I have found these dangerous assumptions alive and well for many small businesses.


  • Strategic planning
  • Sales process
  • Talent management

Here are some quick assumptions for each of these areas:

Strategic Planning

  • I don’t need one
  • Others do not have them
  • Of course I know who my ideal customers
  • Yes I know what value my solutions deliver

Sales Process

  • Sure my marketing is working
  • Of course I know how to sell
  • Marketing is advertising
  • My salespeople have the right sales skills
  • Our inability to increase sales is the problem

Talent Management

  • My people know what to do
  • Existing skills are fine
  • Our people know our expectations
  • Sure, everyone is in alignment

These are just a few of the dangerous assumptions for small businesses I have heard in the last 30 days.  What I would like you to do is to start identifying your assumptions because each of these are barriers to sustainable results.  Then after you identify the assumptions determine the potential negative financial impact to your organization.

Please feel free to add your dangerous assumptions below.



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2 Responses to “The Dangerous Assumptions For Small Businesses”

  • I would like to add one thing in the sales process that its dangerous not to align the sales and marketing team around one ultimate goal of earning revenue and providing better customer satisfaction, when the things are Crystal clear between them.
    Tallat satti recently posted..21 Cool Christmas Make Over ideas for Websites

  • Tallat – Your observation is spot on. What I do when working with clients is to use the Galbraith 5 Star Model for that alignment and extend it into strategies, rewards and people. Thanks for taking the time to share your thoughts,

    Leanne Hoagland-Smith

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