Do you make an investment in your own professional development? If you don’t, shame on you. With the speed of change at rapid pace, to not work ON yourself means you are truly behind the flow.
Yesterday I invested over 13 hours of my time attending a seminar offered by Ari Galper. I did this to make my quarterly goal of 25 hours of professional development away from my office.
To be truthful I was somewhat cynical of this seminar on being the Trusted Authority in sales given I have attended so many similar seminars in the past. I was truly surprised by the content and the nuggets I gleamed from this rather interesting learning engagement.
Beyond receiving some exceptional content, I also had the opportunity to meet several other professional consultants. executive and business coaches. Listening to their experiences was also very beneficial.
So often we attend learning engagements that reaffirm our own beliefs. I appreciated this seminar because it challenged several marketing and selling beliefs I hold very true.
In the coming days, weeks and months I will be applying much of what I learned and refocusing some of my marketing efforts based on this one quote I heard:
“Being a Trusted Authority happens before the sale; being a trusted advisor happens after the sale.”
Since I believe if marketing is done well, selling is effortless (paraphrasing Peter Drucker), then what I learned yesterday will support me to further clarify my marketing and therefore improve my sales results.
You may notice I did not share very much of what I learned and that was intentional. We live in a B2B world filled with a lot of knowledge. What we as business coaches and consultants do is give away much of that knowledge because of our desire to “solve” problems because we believe that will encourage someone to hire us. Maybe it is time to rethink that business model? If you want to experience a day of professional development that will challenge some of your own beliefs and knowledge, then reach out to Ari Galper.
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Leanne Hoagland-Smith is THE People and Process Problem Solver. She supports forward thinking leadership in bridging the gaps between the two problems restricting strategic business growth – people and processes. Leanne can be reached at central time USA. Follow her on Twitter or check out her profile on LinkedIn.