How much sales time do you spend in front of a screen? No I am not talking television, but your desktop, laptop, iPad, smart phone or other smart device.
Are you being sucked into the sales screen time delusion vortex?
If you think not, ask yourself how many times do you check your smart phone? A report last year suggested 85 times a day people check their phones. (Source: Nottingham Trent University). Americans appear to be even more compulsive by checking their phones 150 times a day. (Source: Pew)
Especially for those in sales, screen time can become their delusional vortex. Sucking them down deep into meaningless behaviors that give them the sense of being busy without actually increasing revenue. One of my colleagues Doug Brown of Paradigm Associates said:
“People confuse motion with progress and
activity with results.”
Your smart devices are only tools and as in any tool can be misused. To increase sales requires the personal touch such as a phone call, a face to face meeting or even a handwritten thank you note.
Of course it is much easier to sit in front of a screen and whittle away the hours stroking the keyboard thinking you have accomplished something. Possibly you have connected with a new lead or center of influence. Now reality must set in. You must go beyond screen time to increase sales especially for SMB owners, executives and salespeople executives in the B2B marketplace.
If screen time is part of your marketing within your sales process, then schedule that time earlier allowing you to leave the office and meet potential sales leads or better yet your ideal client. Write your blog, make your social media outreach before or after working hours. Use an automated scheduler such as HootSuite to keep your presence on social media channels active.
Just remember not to be sucked into that delusional vortex where you falsely believe you are making forward progress and securing the desired selling results you want.
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Leanne Hoagland-Smith is THE People and Process Problem Solver for leaders who desire a Forward Thinking Sales Culture. She supports executive leadership in bridging the sales culture gap of people and processes that restricts SMB sales results. If you want to increase sales, then call Leanne at 219.508.2859 central time USA to solve your disengaged employees and ultimately your disengaged sales culture as well as improve your own sales results. Follow her on Twitter or check out her profile on LinkedIn.