Well, it seems like everyone is now a coach, be it sales coaching, business coaching or even executive coaching. From local Small Business Development Centers to recently unemployed executives, there continues to be a plethora of “coaches” ready to solve their clients’ problems and fill their own bank accounts.
Yet most have just swapped consulting for coaching and therein lies the problem.
Coaching is not consulting or even mentoring. Let me repeat that critical statement:
Coaching is not consulting or mentoring!
Coaching in its original intent is about having the client find the answers to her or his own issues. Consulting and mentoring is when the answers are provided by the consultant or mentor.
One of the best definitions regarding the role of for those engaged in sales coaching, business coaching or executive coaching is from Resource Associates Corporation:
“The role of your coach is not to provide answers or solutions. It is to help you develop the potential that lies within you so that your increase your capability to overcome all obstacles and achieve all of your goals…it is to help you discover for yourself where you are today and where you want to be in the future.” (Reprinted with permission)
I share this definition with all clients so that they understand our respective roles.
Great coaches also have employ a process for self discovery supported by proven tools. The tools in many instances are not the latest and greatest technology applications, but rather tried and proven tools that have been employed for decades if not centuries.
No, not everyone is a coach. No, a coach does not have to be certified through some coaching organization.
If you are thinking of hiring a sales coach, business coach or executive coach ask about his or her process. Ask about the results that have been achieved and most importantly are those results sustainable? If possible talk to some of his or her past clients, hear from their mouths what results they achieved.
Want to discuss sales coaching with Leanne Hoagland-Smith? Ask about your process for self-discovery. Click here to schedule a free 30 minute session.
P.S. If you want someone else to find your answers, then hire a consultant not a coach.