In business results matter. Social marketing is no different. Your goal is to increase sales, expand your pool of qualified sales leads and continue build your credibility and influence.
When sales professionals and SMB owners decided to incorporate social marketing as one of several marketing channels, this is not a one time event or a sporadic action. To be successful using social marketing means every day you must be kicking your efforts toward the goal post. This particular marketing channel does take time and is not the quick fix to increase sales.
For the last 11 years I have using social media as a marketing channel. My first efforts in 2005 began with one article directory site, Ezine Articles. Then I expanded to two other sites Evan Carmichael and Sales Gravy.
In 2007, I began writing a weekly column for the Post-Tribune. This column within two years went 100% online. Then 2010, I started this blog and in 2014 began publishing to LinkedIn Pulse. Finally, I began responding to requests by journalists through Help A Reporter or HARO.
Here are some of the results from all of this social marketing that is 100% education based driven. My goal is to inform, to educate and not to spew sales pitches.
2007 – Began writing for NBiz as a regular monthly contributor author. This opportunity expanded my reach into the great state of Texas. I have earned several clients from this exposure.
2010 – This blog within several months attracted attention. I earn one to three clients per quarter.
2010 – Published my book Be the Red Jacket through Sales Gravy Publishing. The book continues to sell and reinforces my expertise in sales for SMB owners and sales professionals.
2012 – Most Influential Dame in Social Media for Indiana
2013 – Became one of the founding authors for this publication Worldwide Coaching Magazine. This publication further highlights my credibility within the executive coaching and corporate coaching fields.
2014 – Twitter @CoachLee – One of the Top 50 Sales Pros to Follow on Twitter
2014 – LinkedIn Pulse publishing platform has been directly responsible for my earning more clients than any other social marketing effort. Since last 2014 with the publication of this article, Entrepreneurship and Leadership Growing in a Indiana Cornfield, I earn one client per article within six months.
2015 – Contributing author for this community, LinkedIn Local. As this is a new endeavor, the results of this effort at this time expand my social media presence.
2016 – Quoted in this free eBook on Sales Inspiration published by Tellwise.
Additionally these efforts beyond new securing new clients have gained me paid speaking engagements, other education based writing opportunities,cited in various business journals and business websites, sales referrals and further solidify my expertise and credibility.
Yes with more and more people actively engaged in social media platforms as evidenced by the increase in smart devices, now is the time to kick your social marketing into high gear. If you see an immediate return on your investment be grateful and if you don’t, do not be discouraged. This is one marketing channel where slow and steady wins the sales game.
If you missed parts one and two of this three part series, here they are:
- Time to Kick Your Social Marketing into High Gear Part 1
- Time to Kick Your Social Marketing into High Gear Part 2
* * * * *
Leanne Hoagland-Smith is THE People and Process Problem Solver. She supports forward thinking leadership in bridging the gaps between the two problems restricting strategic business growth – people and processes. Leanne can be reached at central time USA. Follow her on Twitter or check out her profile on LinkedIn.