Evergreen the Essence of Content Marketing

Content marketing is incredibly successful strategy and tactic for your buyers to begin to know you and trust you. To solidify this budding relationship requires fresh, relevant articles or what is called “evergreen.”

Can you bring a fresh and yet lasting perspective to what you are sharing?  What you don’t want is your marketing efforts to read or sound like the efforts of others or be seasonal as in the “best holiday marketing approach.”

Content Marketing Helps Buyers to Find You

Your potential buyers (think ideal customers) have specific wants and needs. In many instances, others have attempted to either meet those wants and need and have failed.  Their solutions were not sustainable.  The desired results were not achieved and probably not clearly identified during the sales process.

Your content marketing must demonstrate you have a fresh and sustainable perspective.  This is not the time for hot trends or the flavor of the month sales solution. Your ideal customers are seeking insight.

Evergreen marketing also relies on SEO. The inclusion of keywords not only in the article, but the rest of your website is essential.

How do you know if your content marketing is evergreen?  One way is to see how many times the article or blog posting has been viewed.  This article “My Best Referral Is Anyone with a Pulse” since its publication in February of 2015 has been viewed over 50,000 times and continues to secure monthly reads now 2.5 years later. LinkedIn is another marketing site that allows some limited statistics as do some article directories such as EzineArticles.

By reading and responding to comments from different sites where you have posted your articles, videos or podcasts is another way to learn if your content marketing reaches the evergreen status. The comments by others can provide you additional ideas in what your readers are seeking as well as what challenges are your readers facing.

Remember your content marketing efforts be them articles to videos to podcasts should have an everlasting quality to them. The question you may wish to consider asking yourself is “Will this perspective always be fresh and green like the evergreen trees or will it be green only part of the year?

Share on Facebook

Leave a Reply

CommentLuv badge

This blog is kept spam free by WP-SpamFree.

RSS Subscribe!
Coaching Tip

People buy results or rather people buy the feelings the results deliver.

What’s Happening?

Internal Results interviews
Leanne Hoagland-Smith
. Some of her answers may surprise you.

Check out this podcast on value creation between David Brock and Leanne Hoagland-Smith

Listen to Leanne Hoagland-Smith at Sales Scenario podcasts

Another list of top sales bloggers

Pre-order this great book How to Get a Meeting with Anyone. You may recognize a familiar name.

Top 100 Most Innovative Sales Bloggers Honored this blog is included in this impressive list.

Best Sales Blogger Award for 2014 Third place awarded to Leanne Hoagland-Smith.

NWI SBDC awarded Small Business Journalist of 2014 to Leanne Hoagland-Smith. Awards.

Expand Your Business Horizons
Sign up to receive monthly newsletter devoted to small businesses and busy sales professionals Beyond the Black
Be the Red Jacket
Seeking an easy and practical book on marketing, selling and sales? Read the reviews at Amazon and then order your hard copy or eBook.
Sustainability Expert
The Institute for Sustainability
Ezine Expert
Blogroll – Leadership, OD
Contact Coach Lee

Leanne Hoagland-Smith
219.759.5601 Main Office CDT
219.508.2859 Mobile CDT

Office located near Chicago, IL

www.processspecialist.com Main Website

Sales Corner

Tracking by The Sales Corner
Blog Rankings
Business Blogs - Blog Rankings
Blog Top Sites
Plazoo
RSS Search
Blog Log