Business cards are prime marketing space. Yet how often are they forgotten when it comes to time to innovate. If innovation is all about change, the question is:
“Does your business card reflects your own innovation?”
Has your tagline changed?
Have your sales prospects changed (think ideal customers)?
Is the marketplace the same today as it was when you first started?
Business cards are inexpensive compared to other forms of paid marketing. They provide an incredible catalyst for engaged sales conversations.
Where there is the opportunity for greatest innovation is on the back of your business card. Here is prime marketing real estate.
Now some will say leave it blank to write for others to write notes. My question is:
How do you know they are writing notes about you and not someone else?
Think of the back of your business card as an opportunity:
- To tell a story, your story
- What makes you different, the Red Jacket in a Sea of gray suits?
Your story should focus on what is happening in your marketplace and how you can make a difference to your sales prospects.
As I have recently moved, I am changing, innovating, my business cards. Beyond having an address change, I have redesigned the back of the card. Gone is the QR Code that was popular in the past and now a new graphic is present – one without a title. I intentionally left off the title because I wanted an opportunity to explain the graphic. The Formula for Sustainable Results is still present as well as a simple call to action.
(b) › [A+S+K} + (m&m)wG = PBC = IP ∴ IR
Business cards reflect you, your professionalism and even your attention to detail. Heavier card stock, glossy paper, clean and easy to read font give others a sense of who you are.
If you are thinking of innovating, consider starting with changing your business cards. You just may be surprised as to how much you and your business have really changed.