Archive for the ‘Sales’ Category
Ever wonder why so many people are venturing into being solo entrepreneurs or SMB owners? Beyond the obvious advantage of being your own boss, my sense is these folks have witnessed great salespeople who make selling look easy.
Just hop over to LinkedIn and scan a few profile summaries. Immediately you will see a difference between those who understand sales and those who think they understand sales.
Sales is simple. Someone called a buyer has a want or need and someone else called a seller has a product or service to fit that want or need. Pretty easy, well not so much so.
Social selling has only reinforced this notion that selling is easy. Sure you can buy Twitter followers or make a zillion posts on Facebook and when you measure the results, what do you discover?
People buy from people they know and trust. To create that knowing and trusting persona takes time, energy, money and emotions. Great salespeople are willing to make those investments.
Just as in leadership, great sales people are made not born. They develop over time. These forward thinking sales leaders are self directed toward continuous improvement themselves by honing their knowledge, talents and sales skills.
Through the years I have had the opportunity to meet truly great salespeople who understood “sales is the transference of feelings.” (Zig Ziglar). From them I learned what to do and what not to do.
My sense of selling is authentic, laid back and I have crystal clarity as to who my ideal target market is. Yes some of my clients do not fit my ideal customer profile, however over time more often than not they do grow into that role.
If you want to have sales success, then look to follow, listen and learn from those who have sales success. Be willing to accept their is no quick fix for sales success and you will be nearly half way to your own success.
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Noted sales expert Zig Ziglar said an “attitude is a habit of thought.” If we apply his definition to what makes a great sales attitude, the response will be various habits of thought.
These attitudes can be observed through sales behaviors that are supported through various talents. When these talents are combined, they turn into sales skills.
Since each salesperson is a unique individual, he or she will demonstrate a different sales attitude. For example, being able to sell is many times based upon the talent of persuading others. Two behaviors for this talent might be:
- A behavior is to have someone change his or her mind
- A behavior is to demonstrate emotional intelligence
Emotional intelligence begins with a habit of thought. Emotionally intelligent people have the attitude of recognizing and understanding the emotions of others; recognizing and understanding their own emotions and then being able to manage both. These individuals do not engage in reactionary, emotional behavior.
Another talent might be personal drive. Here the salesperson completes given tasks on time and is always challenging himself or herself to learn something new. These are the salespeople who have a sales attitude to challenge the status quo.
A great sales attitude looks different for each salesperson. However what is not different are the results. These results are reflected by increase sales, high percentage of sales conversions to a continually filled sales pipeline.
Just think about the possibilities specific to your sales results if you could learn your 78 key talents and improve how you make decisions? Would you increase sales? Would you have less stress?
Now is the time early in the 2017 sales year to take advantage of this special opportunity until 3/31/2017 to not only learn those 78 key talents (Attribute Index), but your communication style (DISC Index) and what motivates (Values Index) you to increase sales.Share on Facebook
In sales many seek the quick fixes that range from sales training, incentives, hiring new sales managers, new salespeople or some motivational speaker. Yet in a few days to a few weeks, the sudden burst of sales productivity gradually returns to its pre-quick fix levels.
In the story Alice in Wonderland, Alice approaches the Cheshire Cat sitting in a tree. At the foot of the tree are various paths. Alice asks the Cat “What path should I take?” The Cat responds with “Where are you going?” Alice states “I don’t know” and the Cat then replies “Well any path will take you there.”
Clarity is essential in sales, in business and in life. If you don’t know where you are going with crystal clear clarity, you will end up taking the wrong path.
Many SMB owners and C Suite executives in their efforts to increase sales confuse symptoms with problems. They believe lack luster sales are the problem when in reality the poor sales are usually a symptom of one or more problems. All of these problems return to a lack of clarity. Without clarity there is incredible miss direction and misguided decisions.
For the last almost 20 years I have been working with SMB owners and sales professionals. Given that most have never invested the time to determine where they are going; how they are going to behave and what they are going to do in the immediate future to get to where they are going, I am not surprised by the inability to increase sales or sustainable business growth.
The lack of clarity is the reason for executive coaching. These professional coaches look to support their clients in gaining crystal clear clarity.
Years ago I wrote an eBook entitled Triage Business Planning with this message on the front cover:
Know Exactly What to Do and When to Do It.
Track the Right Things to Produce the Right Results Avoid Misdirected Actions and Misguided Decisions.
If you have any hesitancy when reading the previous words, then you probably lack crystal clear clarity and may be subject to the temptation of quick fixes.Share on Facebook
Most sales training programs look to the sales fact finding process. This process usually involves asking open ended questions as well as doing some research before actually meeting with the sales lead or prospect.
Today through the Internet, there is a wealth of information available to assist salespeople in this fact finding research. Yet one area that is often overlook is the “social history” of the prospect’s organization.
For current sellers looking to sell deeper into the organization, the social history is how did the seller’s firm originally connect with the buyer’s organization. A new seller would look to not only how did other firms connect with the prospect, but who else does he or she know at the existing firm.
LinkedIn can assist with some of this fact finding data. With its recent sale to Microsoft what was available for free such as advanced search now is only available through the paid subscription service. However, with some due diligence this information can be gathered by connecting with other people at the prospect’s organization.
My sense is through your fact finding quest you will probably discover the two or three people who had the first established relationship. This relationship then transcended through other people in the organization. In some instances, the relationship can be several decades old if not older.
The social history of any business is essential because it provides clarity as to what was valued by the original buyer and seller. This clarity can support further sales efforts including prospecting to keeping loyal customers loyal.
Possibly any SMB may wish to begin to construct their own social history through their CRM. This could be a simple sheet showing the various people involved in the sales buying decision directly or indirectly.
Yes sales fact finding is important. By adding social history to your fact finding process may just give you the competitive edge you need to earn that next sale.Share on Facebook
Yesterday I heard Nikolaus Kimla, CEO of Pipeliner CRM, make this very insightful statement:
“Recommendations are the sales currency of the future.”
He is so right in that people buy from people they know and trust. Recommendations or testimonials reaffirm that trust bridge between the buyer and the seller.
Just recently in working with a sales coaching client, one of the salespeople said the reason a new patient came to their office was because of the written along with the video testimonials on their website.
SMB owners, salespeople and those in the C Suite have the opportunity right now to get ahead of the flow and start gathering all those recommendations and testimonials. Yet how many in sales actively leverage this sales currency by just asking for recommendations?
Sales Coaching Tip: The third phase and final phase of the 7-step-sales-process-advsys is “Keeping” where people ask for recommendations as well as sales referrals.
The value of recommendations go beyond some positive words. In many instances recommendations generate sales referrals. This is what some in the past would call the “mother lode.”
Right now jump over to LinkedIn and look at your recommendations received and more importantly given. Do you make it a priority to give authentic recommendations?
If you think recommendations lack sales currency, how many times do you read the online product or business reviews? Those are rated recommendations. Have you ever bought or not bought because of these reviews?
To increase sales requires being ahead of the flow as well as of knowing where the flow is going. Leveraging recommendations can propel your business ahead of the flow while increasing your sales currency.
Doesn’t it make good business sense to undertake those actions now in the present?
Leanne Hoagland-Smith is Clarity Strategist for Forward Thinking sales culture. She works to close the knowing doing gaps that restrict sustainable business growth. Call her at 219.508.2859 Chicago USA time.Share on Facebook
Sometimes when the going gets tough instead of the tough get going what happens is the retreat sales mentality sets in. This way of thinking attacks the self-confidence, self starting ability and overall personal accountability on two fronts:
A pending sales lead suddenly changes course and leaves you wondering why should I continue? Retreating and seeking another sales lead appears to be a better route.
If you disagree, then how do you explain sales research that 44% of salespeople give up (retreat) after one followup? (Source: Scripted)
Possibly another reason for the retreat mentality is the salesperson has different expectations than the sales lead. These expectations may be a quick sale to an easy sale (less decision makers). However reality in the B2B marketplace runs contradictory to those self-imposed expectations.
Another example of retreat sales mentality surfaces during the selling phase of the sales process. Far too many salespeople are quick to reduce price to get a sale instead of being able to demonstrate the value of their solution respective to the desired end results for the potential ideal customer.
In sales having a strong and positive mental attitude is a prerequisite for success. Giving up when the first limitation arises only reinforces this sales mentality to retreat instead of to persevere.
I believe the words we use and think are critical to overall sales success as well as success in life. Maybe the next time you become discouraged, ask yourself are you retreating? What does it mean to retreat? Is there another way to win this sale for you as well as for your customer?
Curious if your talents of self confidence, self starting ability and personal accountability are strong?
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With all the focus on social selling, there appears to be a different sales mindset emerging and not a necessarily good one. I was reminded of this when reading a LinkedIn article by Jeb Blount entitled “Social Selling Is Not a Panacea.”
One of the problems with this concept of social selling is it creates a lack of clarity and focus. The salesperson is aiming at a much bigger target, the various social media sites, and thus misses big.
As Jeb shared in his $10 bet with a new hire, he was far more successful just by dialing and actually converted two of the sales calls. In comparison the new hire converted no one.
When a salesperson has an aim small miss small sales mindset, he or she has enhanced his or her clarity to the point of it being crystal clear. Missing the target is no longer supported with a hope and a pray. “I hope I make a sale.”
BAR – Beliefs Drive Actions Generating Results
To have such a sales attitude because attitudes are indeed habits of thought (Zig Ziglar) requires a strategic plan from which the market to the ideal customer have been clearly identified. These beliefs drive the actions (behaviors) generating the results (increase sales).
ACE – Assess – Clarify – Execute
Such a sales mindset begins with assessing not only the business, the industry, but the salesperson as well. From that collected data, there is the opportunity to clarify the necessary objectives and strategies. Next step is executing those strategies.
Feel -Know – Do
To complete this aim small miss small mindset, the salesperson must connect to the buyer. What does he or she want the buyer to feel? Obviously to create this environment, the seller must know what the buyer is feeling. Here the focus is on the buyer and not on the seller.
Then what does he or she want the buyer to know? Possibly because the buyer has conducted some research, the buyer may already know something about the seller. Yet here is the real opportunity to explore the wants and needs of the buyer.
Finally what does the seller want the buyer to do? In simple sales talk, this is a call to action. This action could be a simple of having a coffee visit to scheduling a more formal meeting. Adding the person with permission to an email list such as a newsletter is another call to action.
I believe in what Zig Ziglar said years ago “Sales is the transference of feelings.” When that transfer is successful and when the seller has demonstrated his or her ability to connect to the value drivers of the buyer, then there is far greater likelihood to increase sales. Of course if you are looking for the quick fix or what Jeb calls “panacea,” you may be sorely disappointed.
Want to talk with Leanne Hoagland-Smith about how to improve your sales mindset? CLICK HERE to schedule a conversation.Share on Facebook
Value creation is still a popular term even though concepts like sales enablement or account based selling seem to be front and center these days. In working with a new client, I once again realized how value creation doesn’t really exist because what is really happening is value connection.
People buy to satisfy a want or need. Since the want or need exists consciously or subconsciously (latent needs), then salespeople cannot bring something into existence (create) that was already present.
What I believe good salespeople do is discover what the buyer values and then connects his or her solution to those very value drivers. Now if the buyer had taken the Values Index, the Attribute Index or even the DISC Index, then the salesperson could have a head start to understanding and then connecting to what the buyer values.
Value Creation Unleashes the Seller’s Ego
My biggest concern with this idea of value creation is the salesperson believes he or she can create value and that belief may have him or her walking down the no sales path. The salesperson walks in with the knowledge of the industry, some knowledge of the customer, hears (not actively listens) what the buyer is saying and now knows what the buyer values. His or her ego is in charge of the sales conversations and potentially ignores clues because the seller has been there done that and knows what this new customer values.
People buy on value unique to them. This is why there is such diversity in the world. The decision is made to buy from one salesperson even though the other salesperson had the same or even better solution.
Connecting to the value driver’s of the customer sometimes is easy and sometimes not so much. Good to top sales performers probably engage in value connection without realizing it. Consider looking to how you can connect your solutions to the value drivers of your buyer and discover if this makes a difference for your own sales success.
Until 2/28/2017 take advantage of this special offer and experience three (3) assessments (Attribute Index, DISC Index & Values Index) for a special investment. Click here to learn more.Share on Facebook
The marketplace is filled to the brim with sales training, sales books to sales coaches. Yet at the end of the day, what is sales truly about?
My father taught me sales was about buying. You as the salesperson had to build a relationships between you and the prospective buyer or even center of influence to be successful. He believed focusing on selling was a big error and allowed the ego to interfere in the buying/selling bridge. Maybe that is why he shared these two buying rules with me.
#1 – People buy from people they know and trust.
#2 – People buy first on emotion; justified by logic.
In the ensuing years I added a third buying rule based somewhat on the Theory of Self Determination (Deci and Ran) along with the works of Dr. Eduard Spranger and Dr. Gordon Allport that being:
#3 People buy on value unique to them.
The reason I asked the question of “What is sales truly about” is because there is so much focus on the behaviors of the salespeople, the behaviors including motivation of the buyers are often ignored. What happens is the seller gets fairly wrapped up in his or her own ego, the mind is filled with a lot of next step triggers and the actual buying process takes a backseat to the selling process. When this happens, earning the sale becomes far more difficult.
Here is where some sales objections happen as well as where stalls pop up. Now the seller must work far harder to convert the reluctant buyer.
This is why I believe top sales performers naturally know to stay quiet and to focus on the prospect. These individuals also appreciate the autonomy within the Theory of Self Determination and then leverage their knowledge of DISC theory as developed by psychologist William Moulton Marston.
Zig Ziglar recognized what sales is truly about when he said “Sales is the transference of feelings.” That transference always begins with the buyer.Share on Facebook
So what makes individuals top sales performers? There are specific aspects as identified within the 5 Point Sales Leadership Model and yet I believe it goes way beyond that to the attitudes of these individuals.
The “Ations” Attitudes of Top Sales Performers
Inspiration – Looks to continued sources of inspiration from working with clients to further personal and professional development
Demonstration – Consistently demonstration key sales skills, talents, emotional intelligence, goal achievement and overall self leadership skills including high business ethics
Exhilaration – Being exhilarated by sales success as well as continued sales prospecting efforts
Frustration – Accepting frustration is part of the overall sales process and sales engagement
Imagination – Looking at the marketplace with creativity
Innovation – Seeking new ways to build relationships to adapting solutions to meet today’s dynamic and ever changing marketplace
Motivation – Understanding what propels their own behaviors and the behaviors of their sales leads
Realization – Knowing what is real and working with what is, is
At the end of the day, top sales performers have different attitudes than average salespeople. They are truly forward thinking and not content to stay with the flow.
William James also believe in the power of attitudes when he penned these words:
“The greatest discovery of my generation is that a human being can alter his life by altering his attitudes.”
Possibly you may wish to add your own “ations” attitudes from your sales experience.Share on Facebook