Give Credit Where Credit Is Due If You Want to Increase Sales

Article marketing is a great way to increase sales because it is the first two steps in the sales process:

  1. Attract Attention
  2. Incite Interest

Unfortunately, this tactic can be used by others who fail to give credit where credit is due. Even though this sales blog is relatively young, it has generated considerable traffic and thanks to those who come back, read and even leave their comments both pro and con.

Sometimes people copy and paste ]intellectual property content from the thousands of blogs and article marketing directory sites.  In the majority of cases, these individuals do give credit by including the author’s name. However, there are some who fail to attribute the article to the actual author and in some cases use their name as the writer of the posting.

Recently, I came across this for one of my earlier postings.  I had written a posting about How Quickly the Lack of Business Ethics Surfaces and then discovered another blog had picked it up without credit. Beyond beyond totally unethical, it was unbelievable this site chose an article on ethics and then demonstrated being just that unethical. I did contact the blog’s owner with an email, but there was no response and sharing that site with you would only give him more traffic than he deserves.

Giving credit where credit is due is just a solid ethical business practice and life one. Acknowledging the words of others shows that you are well read, educated and someone always seeking to improve yourself. Think of this being a cyberspace handshake.

For example in my book, Be the Red Jacket, I give credit to one individual for his creation of Captain Wing It and the story surrounding this airline pilot. I had received it from one person, asked if I could use it and then she directed me to the actual author, Bill Napolitano. (To be honest, she should have put his name on the handout.) Then I contacted Bill and he gave me permission to use his intellectual property in my book.

There are other quotes I have used over the course of time. One of my favorites is by my colleague and friend, Doug Brown, who has stated “We drive by more business than we will ever get.”

Remember, the words you use can be checked out courtesy of the Internet. So if you want to increase sales, be viewed as a credible salesperson, then just simply give credit where credit is due.

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