How to Use Your Business Data Better in 2016 Part 1

During the last few days I have been reviewing the business data from this leadership and sales blog along with my main website.  My focus was the downloads and most viewed pages because this blog and my website are incredibly important marketing channels for my executive coaching and workplace culture (organizational development) consulting.

business-dataFor many SMB owners, they fail to invest the time to review and reflect upon this particular marketing silo of business data.  If there is any time invested, it is probably directed to financial statements while data from marketing is ignored.

By reviewing this business data I learned there was an incredible amount of articles, tools, brochures and curriculum outlines downloaded, far more than in previous years. Believing in supporting readers of this blog, today’s posting shares those top downloads for the first quarter of

  1. Making Accountability Personal 
  2. 7 Tips to Stop the Dripping Faucet
  3. KASH Box and Sustainable Change
  4. Rising Stars Executive Summary – Youth Self Leadership Curriculum
  5. Do You Know and Plan for the 3Rs in Business?
  6. 7 Step Sales Process
  7. Time Management Curriculum
  8. What Is Passion?
  9. First Contact the Source of Customer Loyalty
  10. Ten Universal Laws of Learning

Upon further analysis of this business data, I realized that personal accountability is consistently a barrier to SMB and sales success.  Time management or rather self management is an ongoing challenge along with sales and customer loyalty.  This knowledge allows me to further niche my postings and other articles to address these people and process problems.

Tomorrow I will share the top 10 read blog postings from January of 2015.  In 2016, I have decided to share this business data with you respective to downloads (quarterly) and blog postings (monthly). Possibly if you are a new reader to this leadership and sales blog you may find something of interest that will support you in your ongoing efforts to take your SMB or professional role to that next level.

Finally, may 2016 be a year filled with incredible peace and abundance to you and yours.  Thank you for your ongoing support. As always please feel free to reach out to me.

* * * * *

Leanne Hoagland-Smith is THE People and Process Problem Solver. She supports forward thinking leaders in bridging the gaps between the two problems restricting strategic business growth – people and processes. Leanne can be reached at 219.508.2859 central time USA.  Follow her on Twitter or check out her profile on LinkedIn.


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