Increase Sales Blog

Sales mistakes abound.  People are in a hurry to get it done and not necessarily right. In a blog by sales coach, Cheryl Clausen, she talks about common sales mistakes and specifically this sales mistake of leaving buyers hanging – or what I call follow-up.

Sales research suggests almost 50% of all sales leads are never followed up. Given the story that Cheryl shares, this research continues to be validated.

With most earned sales coming after five to twelve contacts, many salespersons are not working through the marketing and selling steps within the sales process. These folks appear to be looking for the quick sale, the easy dollars.  In today’s challenging marketplace, there is no quick sale.  Violation of the steps in the sales process will only ensure less dollars in your own piggy bank.

If you want to increase sales, then stop with the most common sales mistakes beginning with this one of  not following up on all sales leads. Keep contacting your potential customers. Use technology when appropriate.  However the best way is to answer the phone, return all calls and deliver what you promise. Sales Training Coaching Tip:  Return to your values statement within your overall strategic business action plan. Make sure your behaviors are in congruency with this statement. By taking this action, you will be the Red Jacket in the sea of gray suits.