Does Your Crust Stink?
February 10th, 2010 | 
Author: Domino’s Pizza has engaged in a mea culpa marketing campaign by honestly admitting their crust stinks along with their sauce and overall take out pizza product. When something does not work and a lot of people know it does not work, it is probably time to let everyone know.
Beyond the standard observations of being a dollar short and a day late, this is another opportunity to learn how to improve your marketing message in your ongoing quest to increase sales. Sales Training Coaching Tip: Listen to your customers, potential customers and centers of influence.
With Toyota recall of another 500,000 vehicles, this time this auto giant appears to be getting ahead of the bad news instead of ignoring it. Of course some might argue, they crunched the risk numbers and concluded the potential law suits would be greater than the cost of the recall. Sales Training Coaching Tip: If crunching numbers specific to risk for poor products or services is your practice before you take action, then this suggests whatever values the company espouses these are hollow words.
Both of these businesses want to retain existing customers and build loyal customers not to mention increase existing market share. This is the goal for any business from the micro single office home office to the Fortune 100.
Now is the time to survey your customers and ask them:
- What they think about your products or services?
- Are you easy to do busy with?
- Are you responsive to all types of requests?
- What could you do better respective to products, services and processes?
Mea culpas happen because those in management were not listening. This type of behavior is 1000% reactive and not proactive. Since the purpose of marketing is to gain attention (positive) and to build rapport (positive), then now is the time to ensure you are doing just that after delivery of your products and services. By not taking that action, you may be in Domino’s or Toyota’s position.
P.S. Remember if you are selling Toyotas, do not drive away in an Audi.
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Posted in Business, Management, Marketing, Sales | 
Tags: increase sales, loyal customers, Marketing, sales training coaching, Toyota recall
7 Responses to “Does Your Crust Stink?”
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